The article struck m as very interesting. It is about a fourteen year old girl named Lexi who embarked on a journey to create change for all women video gamers. Lexi is your average fourteen year old and one of her biggest hobbies is that she loves to play hockey physically with her after school team and on video games. Her favorite games are NHL games by Electronic Arts. She noticed while playing there were no female players in the game that she could pick to represent herself as a player. She wrote the president of the company regarding the issue with her dad’s assistance. Not only did the fourteen year old receive a response but they actually asked to use her face as the female model face for the upcoming game that would hit the stores. The societal implications are creating a video game world where women too can fit in, as well as acknowledging that at a young age such as fourteen children are easily impressionable by technology. Lexi is a part of a generation now that depends on technology and now requires technology to be more personalized and interactive. Because Lexi decided to take that extra step to notify the company of her technology concerns in order for her to stay interested, thousands of other female gamers can now enjoy an added personalized luxury. Companies like Electronic Arts are big enough to cater to small niches like women hockey gamers, and are quick to do so one because they have the money and two because not many other companies are willing to cater to small niches which could give them a monopoly in that area. Another societal implication was how technology has advanced through computers. Just by sending pictures of herself through the computer at different angles the video game company was able to make an exact replica of Lexi don’t to her birthmark under her left eye. Technology has become so advanced that artist and programmers no longer even need physical subjects to recreate a person. If this technology was t follow the five phases of adoption not only would it make it to implementation and being accepted but I could see it later on down the line even being redone as technology progresses. Soon there will be hockey games that not only have Lexis face but a way to personalize your own face on the screen through picture taking technology or being able to pick facial features similar to yours and creating a character much like a Mii used for Nintendo Wii.
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